Prominent statistics

Established in 2001, Richy's full name was Hoang Mai Trading and Production Co., Ltd. The main area of activity is importing and distributing confectionery products from foreign suppliers to the Vietnamese market. The headquarters was then located at 48 Hang Tre, Hanoi; and the initial workforce consisted of 15 employees.

In 2010, with a strong desire and belief to introduce the Vietnamese confectionery brand to the international market, the Board of Directors invested in a modern technology production line on a comprehensive and automatic basis to manufacture the first products under the Richy brand.
The word "Rich" in "Richy" conveys the great meaning of prosperity and abundance. For consumers, Richy products will bring meals that are not only delicious but also "rich" in energy and nutrition. Richy is a wealthy brand of Vietnamese people. Richy is an environment providing opportunities for employees to work, a prestigious partner that brings prosperity and successful cooperation.
This is a big turning point, converting from import and distribution to official production & trading. Northern Richy Factory came into operation with a total area of 5,600 m2. The first confectionery categories were Richy rice crackers, Karo dried floss soft waffles, Richy oatmeal, Peppie chocolate pies, and Wismo biscuit sticks.

The production lines came into operation and manufactured the initial batches of rice crackers in October 2011"
 

In 2012, Richy started exporting products and accessing the global market. The first batch of Richy rice crackers was exported to Korea and gained much love and acceptance from the customers. This marked a good start and also a potential premise for Richy to conquer more demanding markets such as Japan, USA, and Germany, officially affirming our brand name on the world confectionery market.

Continuing recent success and aiming to expand production, in 2015, Richy Southern factory in Tay Ninh officially came into production. This is definitely a milestone for the widespread Richy's production activities in 3 regions of Vietnam. The factory has a total area of up to 27,599 m2 with the most modern machinery and technology systems, ensuring the constant supply of goods for the entire South region as well as for the export industry.

In 2016, Richy proudly received the “High-Quality Vietnamese Goods" award. This is a meaningful achievement and recognition of Richy's relentless efforts in the journey to bring quality and nutritious products to serve domestic consumers and develop the national food industry, introducing Vietnamese confectionery to the world.

In 2017, Richy brand bakery products were exported to 30 countries around the world. Accompanying the national airline Vietnam Airlines. Provide in-flight snacks, typically Karo products.

In 2019, Richy expanded its business scale by investing in Santa Food Joint Stock Company. M&A activities took place successfully to enlarge the company and diversify the product portfolio. At the same time, Richy developed new product lines such as milk biscuits, coconut milk biscuits, wafers, and fresh bread with two prominent brands: Merry and Fresta.

2020 marked a breakthrough for Richy when we made our remarks on the confectionery market with Karo dried floss soft waffles - the first "Vietnamese waffle”, a pioneering product in the market. By combining the typical cake of European culture with pure Vietnamese ingredients such as meat floss and fish sauce, Richy has successfully created Karo with a Vietnamese flavor that is very familiar to the taste of Asian consumers. As soon as Karo was launched and introduced to users nationwide, it was warmly welcomed with a bunch of positive feedback. In November 2020, Karo was honored to be in the Top 1 "Favorite Vietnamese products of consumers". Speaking of Richy at the moment, it is hard to not mention Karo - the pioneering waffles in the market.
In particular, 2020 was a turning point and a milestone marking Richy's confectionery products' achievement as the 2020 National Brand - the most prestigious and noble title in Vietnam. This is an honorable award initiated under the Prime Minister's directive, organized and evaluated by the Ministry of Industry and Trade. Richy is not only a confectionery business, it is now also a pure Vietnamese brand carrying the mission of National Brand which is introducing Vietnamese products and culture to the world.