The leader's determination…
Although he loves doing business, businessman Tran Sy Truc never thought that he could be successful in business and become a famous brand like today…
To satisfy his passion, when he was young, the young man named Tran Sy Truc studied at the Faculty of Trade Economics (Hanoi University of Economics). And the opportunity came when he passed the exam to the Vietnam Airlines national airline. During his time working in Malaysia, he noticed that this beautiful country has many strange and interesting things. The field that he wanted to explore the most was the assembly electronics and confectionery production of the country.
Businessman Tran Sy Truc
He also discovered that the high-end confectionery products he brought from Malaysia to give to relatives and colleagues were enthusiastically welcomed by everyone. At that moment, a thought suddenly flashed through his mind: "Why don't I distribute this product to Vietnam, maybe this is the opportunity that makes me successful in my career?".
With that spark of idea, after returning home (in 2001), Mr. Truc proceeded to establish Hoang Mai Production & Trading Co., Ltd. specializing in importing and distributing high-end confectionery from Malaysia to the country. From a small businessman, gradually he built the image of a reputable supplier and became a well-known distributor in Southeast Asia, Asia, and then Europe.
Currently, the company's distribution system has covered the whole country through traditional and modern channels. However, most of the imported goods are high-end products, with relatively high prices, so middle-class customers in remote areas have not been able to access them. This is the problem that the head of the enterprise (DN) is concerned about.
From the concerns and concerns, the leader who started a business in the food industry decided to invest in a confectionery factory in Phung Town, Dan Phuong, Ha Tay (in 2011). Bringing all the experience, the essence learned and distilled from the countries he had been through, business experience (Japan, Malaysia, South Korea, China, etc.), Mr. Truc devoted his heart to research and production and "out of the oven" the first confectionery products bearing the Richy brand.
He is also the first Vietnamese to produce rice cakes. With the existing distribution system, the product quickly gained acceptance from consumers and affirmed a strong brand in the market. This is also the foundation for the next products of Richy to be born and developed...
Sharing about the name Richy that he chose for his own confectionery brand, Mr. Truc said: The word "Rich" (rich) in "Richy" is a very meaningful word. For consumers, Richy products will bring meals that are not only delicious but also "rich" in energy, "rich" in nutrients.
For partners and customers, Richy is a reputable, developing brand, with opportunities for successful cooperation and leading to prosperity. Especially, each member, each staff of Richy are working and contributing in a professional environment, "rich" in opportunities to develop themselves in both expertise and life.
Bringing Vietnamese brands to the world
The captain of the Richy ship said that from the very beginning of deciding to establish the company and founding the Richy confectionery brand, he boldly set a goal: "To become the leading confectionery brand in Vietnam and bring the essence of Vietnamese confectionery condensed in each product to the world."
That is not only a goal but has become a reality when the production and export volume of the company has been increasing continuously: Currently, there are hundreds of Richy confectionery products being produced, of which there are more than 20 products trusted by consumers such as: Rice cakes; Sausage cakes; Cookies; Oatmeal cookies; Chocolate covered cakes...
In addition to the confectionery factory in Dan Phuong, the company also invested in another current factory with a scale of 3ha, 60 employees in Trang Bang, Tay Ninh (in 2016), followed by the second factory in Dan Phuong with a scale twice as large, production capacity is 4 times the first facility (in 2018). With 3 modern production plants and more than 1,000 employees, the company has entered the top "thousand billion enterprise" of Vietnam.
With its reputation, brand and well-invested business, Richy's products are present in 30 countries in Southeast Asia, North Asia, Europe, and Australia... Among them are large and demanding markets such as: United States, Japan, South Korea, China, Germany, Italy...
In parallel with production activities (market share accounts for up to 70%), Richy still maintains and promotes the business system, with 20 traditional confectionery companies and also famous brands in the world: Malaysia (Apollo, Lonbisco, Lot 100...); Indonesia (GarudaFood); Italy (Witor's, Elvan, Fida); Germany (Lambertz, Coppenrath); France (Gavottes)...
With over 100,000 outlets across the three regions of the country, a series of major supermarkets and the presence on familiar e-commerce platforms, Richy's distribution system reaches 80% of the Vietnamese population...
Sharing about his success, the head of the Richy brand said: The achievements that the company has achieved today are first thanks to the spirit of "Upholding the law"; followed by the reputation and practical experience that he has accumulated on the market, in the process of experiencing abroad. In the reality of production and business, the company always sets very clear goals and strives to achieve them. "And one thing is for sure: When you have conquered demanding markets like the United States, Japan... you can do it in all other markets!" - Richy Chairman confirmed.
Also according to businessman Tran Sy Truc: For each company, business strategy is extremely important. Even if the market is saturated, but if the company has its own way, carrying their identity and personality, the company will definitely be successful.
For Richy, in addition to the products that have been shaped in the market, the brand has set out and determined to go into research and production of new products such as: Fresh cakes, fresh egg cakes with sausage, rice cakes, bread ..., with special flavors, more convenient ways of use for users.
At the same time, the company will focus on the Cookie product. This is one of the most competitive but also the most potential products for development, has been, is and will have a place in the market of over thousand billion products.
Conclusion
In 2021, Hoang Mai Trading and Manufacturing Co., Ltd., which owns the Richy brand, will celebrate its 20th anniversary. With the full vitality of its 20th year and the talented, determined, and creative captain, the Richy brand ship will set sail, catch the wind, and bring the Vietnamese brand to the world.
At this point, the talented leader of Richy has achieved what he has set out to do and wants. But he does not stop there. In the future, he will continue to set goals: Maintain the quality of production and business activities, continue to be the leading confectionery brand in the country; In 2025, become a 5,000 billion VND company...
This is a goal that many companies dare not dream of, but we believe that Richy will achieve it, even more so!
In nearly 20 years of establishment and development, Richy has consistently met the standards of "Vietnamese High Quality Goods"; "Products chosen and loved by consumers" for many consecutive years; Top 10 Trusted Food Companies for 2 consecutive years (2019, 2020), the company's products were selected to achieve the National Brand in 2020... The Chairman of the Board of Directors of Hoang Mai Trading and Manufacturing Co., Ltd., which owns the Richy confectionery brand, Tran Sy Truc was honored at the ceremony to honor Entrepreneurs and enterprises Thang Long 2020, which was recently held in Hanoi...
Source: baophapluat.vn