Kenju: A New and Unique Flavor That Appeals to Young People
Kenju was officially launched in March 2022, and within one year of its release, it has become a favorite among Vietnamese consumers. It has also been exported to other countries such as China, South Korea, Japan, and Thailand. With its crispy shell, chewy filling, and savory-sweet flavor, Kenju has been well-received by customers, especially young people and office workers.
Oatmeal Snacks: A Popular Healthy Snack
Oatmeal snacks are also one of Richy's key products. They are not only available in all provinces and cities in Vietnam, but they are also popular in other countries. In particular, Oatmeal snacks are especially popular among young people and KOLs in South Korea, China, and Japan, and have even been ranked as one of the top trending topics on social media in these countries.
Appearing in the TV Series "Our Family Is Suddenly Happy"
The TV series "Our Family Is Suddenly Happy" has been a hit with viewers since it premiered on VTV3 in March 2023. In the past two months of May and June, Kenju and Oatmeal have been featured in the series, appearing in scenes that are both engaging and heartwarming. For example, Kenju is featured on the shelves of a convenience store owned by Phương, the eldest sister-in-law, and it is also the snack of choice for Trâm Anh while she is studying her script on set. Oatmeal, on the other hand, is featured as a delicious breakfast for bé Long and a late-night snack for Danh.
Going Viral on Social Media
After appearing in the TV series "Our Family Is Suddenly Happy" and being shared on social media, Kenju and Oatmeal quickly went viral in Vietnam. The first two PPL clips for Kenju, which were posted on the VTV Giải trí Official TikTok channel, received nearly 7 million views and thousands of comments. Kenju, with its crispy shell and chewy filling, is now a favorite among millions of Vietnamese consumers. Oatmeal snacks, with their delicious flavor, crunchy texture, and healthy ingredients, are also popular.
Natural and Realistic Scenes
Kenju and Oatmeal have been well-received by consumers because they are featured in natural, realistic, and relatable scenes that are reminiscent of everyday life. The ads are not flashy or over-the-top, but they are still very effective and memorable. They help to create a sense of inspiration and excitement for viewers, providing them with a relaxing and enjoyable break from the stresses of everyday life.
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