![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://s.yimg.com/ny/api/res/1.2/a_c4xTupwN1viOqU5Cy0oA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTQyNg--/https://media.zenfs.com/en/homerun/feed_manager_auto_publish_494/a049ee8d358bd0e63ea8454105aded7a)
How #SaveTheCrew grew from hashtag and Twitter DM to nationwide
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://abc6onyourside.com/resources/media/8a656b9c-fcca-42a3-9531-54c7b1314686-medium16x9_COLUMBUS_SC_1C_GOLD_BLACK_BG.jpg?1620850348849)
Columbus SC owners respond to pushback on Crew's rebrand
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://i.redd.it/ciob7yb4tt671.jpg)
My proposal to rectify Columbus Crew's terrible rebranding
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://b.thumbs.redditmedia.com/-I726D51cKsrVVZtHa7BeUgNIdSv-naNL0OOr-o3A6c.jpg)
My proposal to rectify Columbus Crew's terrible rebranding
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://library.sportingnews.com/2021-08/columbus-crew-fans-051021-getty-ftr_aelco3vmcepu15kvro2dfypw0.jpg)
Save the Crew' takes on new meaning as Columbus club delivers
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://images.mlssoccer.com/image/private/t_editorial_landscape_12_desktop/prd-league/frhbzbmjnn6oen3tyhnl.png)
Columbus Crew SC respond to a report of a potential club rebrand
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://images.mlssoccer.com/image/private/t_editorial_landscape_8_desktop_mobile/f_auto/mls-clb-prd/wu5wyvyumcygugkdil3q)
Black & Gold Week News
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://preview.redd.it/9kycsw4g49691.jpg?width=640&crop=smart&auto=webp&s=5f75098106598e2aba8da7a0942951ea6f752a59)
My proposal to rectify Columbus Crew's terrible rebranding
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-e5e6bd17.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://images.mlssoccer.com/image/private/t_editorial_landscape_8_desktop_mobile/f_auto/mls-clb-prd/qakwbrb3anepvngtxnd9)
Supporters News