![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://s.yimg.com/ny/api/res/1.2/F39wPJTK_2fX_H3OmR16NQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04MDE-/https://media.zenfs.com/en/decrypt_media_980/cc2ce642be7694f7c61d7c1c04a67651)
FTX Spent Hundreds of Millions of Dollars on Sports Marketing on
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://thehill.com/wp-content/uploads/sites/2/2022/11/c328ad2f653543f5bb37094688e086b5-1.jpg?strip=1)
Crypto exchange giant FTX collapses, files for bankruptcy
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](http://www.bnnbloomberg.ca/polopoly_fs/1.1856285!/fileimage/httpImage/image.jpg_gen/derivatives/landscape_620/the-ftx-cryptocurrency-derivatives-exchange-logo-on-a-laptop-screen-arranged-in-riga-latvia-nov-24-2022-the-implosion-of-sam-bankman-fried-s-ftx-empire-dealt-a-harsh-blow-to-the-bahamas-ambitions-to-be-a-hub-for-the-crypto-industry-and-it-s-causing-massive-pain-for-locals-who-treated-the-now-bankrupt-exchange-like-a-bank-photographer-andrey-rudakov-bloomberg.jpg)
FTX Discussed Spending Hundreds of Millions on Liverpool
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://i.insider.com/636c0561951bdc00182d5c47?width=1000&format=jpeg&auto=webp)
What Will Happen to FTX's Sports Sponsorships Amid Its Implosion?
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYnQvUlo4de0/v0/1200x721.jpg)
Crypto.com World Cup Sponsorship Undercut by Bankman-Fried, FTX
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://i.insider.com/61c4a62e01736000185450ac?width=600&format=jpeg&auto=webp)
What Will Happen to FTX's Sports Sponsorships Amid Its Implosion?
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://www.coindesk.com/resizer/4V03R5g6socTx8dYj3BgIAxpMFw=/arc-photo-coindesk/arc2-prod/public/7D2ECH3WZ5FBVC7MUMU7YCW6RI.jpeg)
Staples Center Name Change Tops List of Crypto Sports Sponsorship
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://blockworks.co/_next/image?url=https%3A%2F%2Fblockworks-co.imgix.net%2Fwp-content%2Fuploads%2F2023%2F01%2Fcrypto-sports-partnership.jpg&w=1920&q=75)
Crypto Sports Deals Have Slowed — But They Aren't Dead - Blockworks
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://cdn.decrypt.co/wp-content/uploads/2022/11/Deflated-Basketball-shutterstock_1712638846-gID_4.jpg)
Here Are the Sports Marketing Deals Crumbling Along With FTX - Decrypt
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://i.insider.com/60edf790a8d8c00019b02fc7?width=1200&format=jpeg)
What Will Happen to FTX's Sports Sponsorships Amid Its Implosion?
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://i.insider.com/633b607a6427060019ef2753?width=600&format=jpeg&auto=webp)
What Will Happen to FTX's Sports Sponsorships Amid Its Implosion?
![FTX Spent Big on Sports Sponsorships. What Happens Now? - The New York Times](https://www.ft.com/__origami/service/image/v2/images/raw/ftcms%3A9c8604cd-f96f-41c7-a0a1-88a6d9470d44?source=next-article&fit=scale-down&quality=highest&width=1440&dpr=1)
It just kinda went crazy': FTX's lavish spending highlights lack