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As a promotional event at Comiskey Park in 1979, White Sox promotion manager Mike Veeck (Bill's son) dreamed up the event which took place in-between games of a double header with the Detroit Tigers. Fans brought in disco records in exchange for a ticket price of $0.98. Dahl and a crew then destroyed a pile of records, tearing a hole in center field, and causing thousands of fans to storm the field.

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