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Columbus SC brand change from Crew follows MLS's conformity trend
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Here's what Columbus Partnership CEO Alex Fischer thinks about the
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Columbus Crew unveil new logo, brand identity with nods to team's
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Columbus Crew SC to rebrand, change name and unveil new logo
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Breaking down the Columbus Crew rebrand, step by bewildering step
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Inside the meeting where Columbus Crew fans were shown the
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Cheers and Beers with The Nordecke, the Most Powerful Fans in
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The Columbus Crew Rebranding Incorporates the Columbus Love Mural
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Michael Arace: Columbus Crew fans lumped into MLS soccer homogeneity
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The Crew) to play perfect (host) to fans - Coliseum
![Columbus Crew rebranding is about 'elevating Columbus' - Columbus Business First](https://cdn-league-logos.theathletic.com/league-3-color@2x.png)
Breaking down the Columbus Crew rebrand, step by bewildering step
![Columbus Crew rebranding is about 'elevating Columbus' - Columbus Business First](https://media.bizj.us/view/img/10710280/crew-sc-vs-toronto-mls-playoffs-2*xx5760-3246-0-592.jpg)
What Columbus branding experts think of the Crew's name change
![Columbus Crew rebranding is about 'elevating Columbus' - Columbus Business First](https://cdn-league-logos.theathletic.com/league-36-color@2x.png)
Breaking down the Columbus Crew rebrand, step by bewildering step
![Columbus Crew rebranding is about 'elevating Columbus' - Columbus Business First](https://www.cio-tomorrow.com/images/backs/cbf_300_4.png)
COLUMBUS BUSINESS FIRST - CIO Tomorrow 2023
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Columbus SC owners respond to pushback on Crew's rebrand