Columbus Crew rebrand flops after fans save club—again - Sports Illustrated

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They Saved the Crew. Now It's Playing in M.L.S. Cup. - The New York Times

Breaking down the Columbus Crew rebrand, step by bewildering step - The Athletic

Columbus Crew SC to rebrand, change name and unveil new logo

Columbus SC rebrand: Crew GM, others were warned of fan reaction

Why Columbus has angered fans after dropping 'Crew' from its name - ESPN

Columbus Crew SC respond to a report of a potential club rebrand

Angry Columbus Crew fans launch 'Keep the Crew' petition in response to Columbus SC rebrand

Columbus Crew: Soccer supporter culture explained

Columbus SC owners respond to pushback on Crew's rebrand

The Columbus Crew Rebrand Fiasco Exposes the Disconnect Between MLS Owners and the Common Fan - Urban Pitch

Save the Crew' takes on new meaning as Columbus club delivers rebrand worthy of an F grade