![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2021-10/211022-earl-west-sneakerhead-mn-1515-340ac1.jpg)
Sneakers generated $70B last year. Black retailers saw little of that.
![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://fashionista.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTYyNjAyMTI4MjgyODIyNDk4/paris-m-str-f19-002.jpg)
Experts Predict the Future of the Sneaker Industry's Exponential Evolution - Fashionista
![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://s.hdnux.com/photos/01/30/53/17/23245804/3/rawImage.jpg)
Houston-based shoe-trading firm taps into 'sneakerhead' culture
![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://upload.wikimedia.org/wikipedia/commons/6/68/King_Street_Sneak.JPG)
Footwear - Wikipedia
![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://image.cnbcfm.com/api/v1/image/106847454-1614636617166-NBA_Top_Shot_Press_Logo_Collectibles_.png?v=1667497165)
Sports trading card boom: Million-dollar cards, NBA Top Shot
![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://footwearnews.com/wp-content/uploads/2023/10/Wolverine_x_U_of_Michigan_Boots.jpeg)
Marketing Fashion News: Campaigns, Partnerships & More – Footwear News
![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://upload.wikimedia.org/wikipedia/commons/d/d3/Nike_Campus%2C_Beaverton_-_DPLA_-_ffa63f1bbaf5cd21aeada3d3978db2b0.jpg)
Nike, Inc. - Wikipedia
![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://dailyiowan.com/wp-content/uploads/2020/03/030520-Sneakerheads-RD003-475x317.jpg)
The stories behind the shoelace: Sneakerhead culture and its economic rise in Iowa City - The Daily Iowan
![Houston-based shoe-trading firm taps into 'sneakerhead' culture](https://cdn.vox-cdn.com/thumbor/O74hzrOcmuIMueJl_HpGLU1AGa4=/0x0:1800x1200/1200x800/filters:focal(756x456:1044x744)/cdn.vox-cdn.com/uploads/chorus_image/image/71278805/sneakers_airpennyhome.0.jpg)
Air Max Penny 1 “Home”: Sneaker Release Date, Price, Where To Buy - DraftKings Network