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The Boston Beer Co's Truly hard seltzer to sponsor NHL - Just Drinks
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://i0.wp.com/absolutebeer.com/wp-content/uploads/2019/11/AB-Breweries-Boston-Beer-Company-News-20191130-Boston-Beer-Company-Launches-Samuel-Adams-ToastSomeone-Campaign-Thumb.jpg?fit=640%2C640&ssl=1)
Boston Beer Company - Absolute Beer
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://i0.wp.com/absolutebeer.com/wp-content/uploads/2019/07/AB-Breweries-Boston-Beer-Company-Growth-FULL.jpg?fit=1200%2C1200&ssl=1)
Boston Beer Company - Absolute Beer
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://d1ynl4hb5mx7r8.cloudfront.net/wp-content/uploads/2021/02/18135332/Truly-Thumb-2.jpg)
Boston Beer Execs: Hard Seltzer Could be 15% of Beer Sales in 2021
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://uploads-sportbusiness.imgix.net/uploads/2019/09/Truly_NHL_Press1-23082100.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=1920&h=1280)
NHL announces five-year Truly Hard Seltzer partnership
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://d1ynl4hb5mx7r8.cloudfront.net/wp-content/uploads/2019/09/23124323/GreatDivide_fullwidth.jpg)
Press Clips: Boston Beer Strikes Truly Sponsorship Deal with NHL; Great Divide Sells Land in Denver
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://d1ynl4hb5mx7r8.cloudfront.net/wp-content/uploads/2019/12/13164438/brewbound_lastcall_fullwidth_01a.jpg)
Last Call: Alabama Breweries Merge; Truly Hard Seltzer to be Available on American Airlines Flights; Local Roots Acquires Latitude 33's Facility
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://media.d3.nhle.com/image/private/t_ratio16_9-size50/prd/ky58f676suqyws6kzvqn.jpg)
NHL to host free outdoor fan festival ahead of Winter Classic
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://image.cnbcfm.com/api/v1/image/106143646-1569236282532gettyimages-1168243612.jpeg?v=1574374984)
Guggenheim: Buy Boston Beer stock because of its spiked seltzer Truly
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://www.bostonbeer.com/-/media/images/primary-content/product-images/truly/truly-strawberry-lemonade.png?as=0&w=240&hash=640B88604B73DD11062BC3870159DA5B)
Truly Hard Seltzer
![The Boston Beer Co. and NHL Name Truly Hard Seltzer Official Hard Seltzer of National Hockey League](https://pbs.twimg.com/media/EFQvcvvXUAMs8wN.jpg)
Jasen Holley (@JasenHolley) / X