![Who Came Up With The Iconic White Sox Look?](https://cdn.vox-cdn.com/thumbor/iMknAvlu0yrV83W3TDPeTIeZGh4=/1400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24894112/Fitted_in_Black__Chicago_White_Sox_.jpg)
Chicago White Sox rebrand fueled by hip-hop, as explained in Fitted in Black - South Side Sox
![Who Came Up With The Iconic White Sox Look?](https://imageio.forbes.com/specials-images/imageserve/60b139398a59602e79ec4356/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
Nike, White Sox Push South Side Of Chicago To The Forefront With City Connect Uniform
![Who Came Up With The Iconic White Sox Look?](https://cf-images.us-east-1.prod.boltdns.net/v1/static/5757251889001/1471ea17-bef7-4115-9cd0-34d02dde5f6b/013a65a5-cba1-4f6a-924e-0b25605425cb/1280x720/match/image.jpg)
The 9 greatest players in Chicago White Sox history
![Who Came Up With The Iconic White Sox Look?](https://cst.brightspotcdn.com/dims4/default/735367e/2147483647/strip/true/crop/3960x2640+0+0/resize/840x560!/quality/90/?url=https%3A%2F%2Fcdn.vox-cdn.com%2Fthumbor%2FbvgDJ1FX-ilTh6IZG2XfJWVKbjI%3D%2F0x0%3A3960x2640%2F3960x2640%2Ffilters%3Afocal%281980x1320%3A1981x1321%29%2Fcdn.vox-cdn.com%2Fuploads%2Fchorus_asset%2Ffile%2F22424451%2Fred_sox_unis.jpeg)
Red Sox dump the red for yellow and sky blue in new alternate uniforms; White Sox, Cubs will have their own versions - Chicago Sun-Times
![Who Came Up With The Iconic White Sox Look?](https://npr.brightspotcdn.com/dims4/default/e5d5e07/2147483647/strip/true/crop/5346x3007+0+0/resize/1200x675!/quality/90/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F92%2Fa3%2F430cd7f94898ba5d8ea0027dd7a7%2Fap23097809920405.jpg)
Pirates beat White Sox in 2023 opening day
![Who Came Up With The Iconic White Sox Look?](https://i.pinimg.com/736x/49/5a/84/495a8462084c290e2b312da7a5df742b--baseball-photos-baseball-cards.jpg)
Who Came Up With The Iconic White Sox Look?
![Who Came Up With The Iconic White Sox Look?](https://s3-rd-prod.chicagobusiness.com/styles/1024x512/s3/15965756853_2b61c4a818_o.jpg)
White Sox fire Ken Williams, Rick Hahn
![Who Came Up With The Iconic White Sox Look?](https://cdn.vox-cdn.com/thumbor/bKBOUKgC2N_UTdk904oagJbIZ94=/0x0:3647x2432/1200x675/filters:focal(1533x925:2115x1507)/cdn.vox-cdn.com/uploads/chorus_image/image/72565838/1630452687.0.jpg)
The Seattle Mariners rock the Chicago White Sox so hard, they're moving the team - South Side Sox
![Who Came Up With The Iconic White Sox Look?](https://cdn.theathletic.com/app/uploads/2021/03/29170731/GettyImages-1275350507-scaled.jpg)
Look good, play good: Tim Anderson and the White Sox are ready to take over every bit of the baseball world - The Athletic
![Who Came Up With The Iconic White Sox Look?](https://interactive.wttw.com/sites/default/files/styles/full/public/images/2021/03/26/Bill_Veeck_Wide_World_of_Sports_1964.jpeg?itok=wtQraV39)
The Man Who Shaped Both the Cubs and the Sox