The Shoe Fits: Goodyear Signs NBA Jersey Patch Sponsorship

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The 2021 Guide To The NBA's Jersey Patch Partners

Analysis says Cavs' jersey patch sponsorship with Goodyear is NBA's top performer

What is the significance of an NBA player wearing his team's jersey backwards? Is there any meaning behind it or is it just for style? - Quora

The 2021 Guide To The NBA's Jersey Patch Partners

NBA jersey patch deals average $9.3 million annually - New York Business Journal

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