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INDIEFAB Book of the Year Awards -- 2014 FinalistThe first book on Hello Kitty's brand collaborations celebrates one of the world's most loved characters in her fabulously cute guises in fashion, streetwear, confectionary, cosmetics, toys, and more. When Hello Kitty first appeared on a clear vinyl coin purse in Japan, few could have imagined this cheerful and happy character would become a treasured global phenomenon collected by multiple generations.
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