Bo Jackson – Greatest Athlete Ever
What are some of the most innovative marketing campaigns by Nike? - Quora
How Nike's iconic Bo Jackson campaign came to be
Bo Jackson I'm An Athlete (1991) Vintage Original Nike Poster – Sports Poster Warehouse
Bo Jackson - Sneaker Freaker
Nike Re-Tweets MVPuppets Ad Campaign Back -To-Life to Honour Kobe Bryant's Jersey Retirement
Bo Knows: The Story Behind Nike Air Trainers
NIKE ads from 1988 - 1991 Bo Knows Mr Robinson Spike Lee John Lennon
The Power of Three Words: Nike's 'Just Do It' and the Evolution of Marketing Innovation, by Chad Wyatt
Interviewing Bo Jackson, athletic legend and modern hero - College and Magnolia