![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://sportshub.cbsistatic.com/i/r/2022/06/05/07277cb3-a7a1-43b3-8dbe-5de241c8adfc/thumbnail/1200x675/fa83aa15303b12b3cae72605590992ab/rays-pride-getty.png)
Five Tampa Bay Rays players decline to wear LGBTQ+ logo on uniform during Pride Night celebration
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://dokumen.pub/img/contemporary-issues-in-strategic-marketing-9786050707281-6050707286.jpg)
Contemporary issues in strategic marketing 9786050707281, 6050707286
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://media.npr.org/assets/img/2022/06/06/ap22155829257099_wide-65aaa177e76c1bf971d0bd536d17b8cf3862a254-s1400-c100.jpg)
Five Tampa Bay Rays players decline to wear Pride logos on jerseys and caps. : NPR
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://i.seadn.io/gae/cCnYO8Hk5r49tTfIDYdB6du-PQdz5wn2OGWu3GBUeHoSQ6RjgBzaMsvt783F_YFcamDXU-sxzxbn7PigcRGdWiNOXQ_p-0xs6PCqCw?auto=format&dpr=1&w=1400&fr=1)
Cute Pixelated Corgi #4 - PIXELATED CORGIS
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://gray-kvvu-prod.cdn.arcpublishing.com/resizer/0TzL7ek2V9y9MTavaDrV36YNMro=/1200x900/smart/filters:quality(85)/cloudfront-us-east-1.images.arcpublishing.com/gray/E35XW5VAT5F2NMN623XY6GSFW4.jpg)
Several Tampa Bay Rays players decline to wear LGBTQ logos on uniforms for Pride Night, reports say
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://1.bp.blogspot.com/-Da7w7l8OA2c/X_j2doHD8nI/AAAAAAACP3U/ZvRL80H_WGsQerKcjBuemkE8MNFTjNv5wCLcBGAsYHQ/w450-h640/LASORDA-33.jpg)
There will never be another
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://i.guim.co.uk/img/media/144c0f08337081a063208960850a9e2d7b69f959/0_200_6000_3600/master/6000.jpg?width=1200&quality=85&auto=format&fit=max&s=df1b5db8c840d4e1b3830a1a16f02666)
We don't want to encourage it': some Rays players refuse to wear Pride logo, Tampa Bay Rays
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://images2.minutemediacdn.com/image/upload/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto/shape/cover/sport/5540b7e0489a48dafa7e520683b6b0d3d80d6bde2bd62ecce97d5883a245ee52.jpg)
Tampa Bay Rays refusal to wear Pride logo signals a deeper issue in the MLB
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://www.thenation.com/wp-content/uploads/2023/04/getty-oakland-a.jpg)
Baseball The Nation
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://a.espncdn.com/photo/2022/0510/r1010924_1296x729_16-9.jpg)
The ESPN Daily podcast -- How to listen, episode guide and more - ESPN
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://cdn.theathletic.com/app/uploads/2021/06/21194146/Rays2021_Final.png)
The Tampa Bay Rays' player-centric, ruthless paradox: 'You can't knock it, because they win' - The Athletic
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](http://2.bp.blogspot.com/_Ew6WPsZoch4/TTCU6HjQMDI/AAAAAAAAa8g/jLorfriggFQ/w1200-h630-p-k-no-nu/IMG_0005.jpg)
The rule of thirds and '08 Stadium Club
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-1500w,f_auto,q_auto:best/newscms/2022_46/3581062/matt-lavietes-byline-jm.jpg)
5 Tampa Bay Rays players decline to wear LGBTQ Pride-themed jerseys
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://image.isu.pub/210831234159-de47fc3f24e5409002b30fb0fd64bb7b/jpg/page_1_thumb_large.jpg)
Bay Magazine Fall 2021 by bay magazine - Issuu
![The Tampa Bay Rays, Pride, and the Perils of Corporate Branding](https://img.buzzfeed.com/buzzfeed-static/complex/images/engjl2iq6mwrpbr2mxox/jason-adam.jpg)
5 Tampa Bay Rays Pitchers Decline to Wear Pride Logo for Annual Celebration in 'Faith-Based Decision