![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://cdn.vox-cdn.com/thumbor/MM7feRokTyzhkKk-Ixd6kM_ShWo=/0x0:2402x1678/1400x1400/filters:focal(900x396:1284x780):format(png)/cdn.vox-cdn.com/uploads/chorus_image/image/56086929/Screen_Shot_2017_08_07_at_1.00.05_PM.0.png)
UNC's new Jordan Brand football uniforms include a Jumpman helmet
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://ca-times.brightspotcdn.com/dims4/default/d1391dc/2147483647/strip/true/crop/1005x1001+0+0/resize/1200x1195!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F49%2Ffd%2F4293cb28025079d32a954ea15e96%2Fla-1549574159-954ciaxtnw-snap-image)
How Michael Jordan became a brand - Los Angeles Times
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://sneakernews.com/wp-content/uploads/2017/08/unc-tar-heels-jordan-brand-football-uniforms-01.jpg?w=780&h=550&crop=1)
UNC Tar Heels Jordan Brand Football Uniforms Unveiled
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://img.buzzfeed.com/buzzfeed-static/complex/images/ZmxfbG9zc3kscV9hdXRvL3Yx/wdk3gs9j2wffyvzi3q56/jordan-north-carolina-football-uniforms.jpeg.jpeg)
Michael Jordan's Old Practice Shorts Inspire New North Carolina Football Uniform
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://media.cnn.com/api/v1/images/stellar/prod/191029160318-gettyimages-2716188-restricted.jpg?q=w_3152,h_4728,x_0,y_0,c_fill)
Michael Jordan's sneakers and NBA ban: How celebrity-endorsed footwear got started
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://dks.scene7.com/is/image/GolfGalaxy/21NIKYNCNCLBYJRJSNCL?qlt=70&wid=700&fmt=pjpeg&op_sharpen=1)
#23 North Carolina Tar Heels Jordan Brand Youth Team Replica Basketball Jersey - Blue
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://cdn.vox-cdn.com/thumbor/K43fv4oSUYlCHxjdjUsLxZK9yIU=/0x0:730x410/1200x800/filters:focal(301x144:417x260)/cdn.vox-cdn.com/uploads/chorus_image/image/57880007/Florida_Jordan.0.jpg)
Florida announces switch to Jordan Brand for football, basketball in 2018-19 - Alligator Army
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://img.buzzfeed.com/buzzfeed-static/complex/images/ZmxfbG9zc3kscV9hdXRvL3Yx/thx5hehoypshgcwuyv9q/jordan-north-carolina-football-uniforms.jpeg.jpeg)
Michael Jordan's Old Practice Shorts Inspire New North Carolina Football Uniform
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://img.buzzfeed.com/buzzfeed-static/complex/images/bl7rxtlcvsmh1gd8kts4/mitchell-and-nedd-unc-jersey.jpg)
Mitchell & Ness Unveil Their Latest UNC Jordan Jersey
![North Carolina partners with Michael Jordan, unveils Jumpman uniforms](https://andscape.com/wp-content/uploads/2023/02/GettyImages-459780642.jpg)
On his 60th birthday, 23 little-known sneaker stories about Michael Jordan