Defining a new period of headwear was Ehrhardt Koch, who in 1920 founded New Era Cap Co. Starting out in more fancy headwear, Koch saw the downswing of fashionable hats and the upswing of baseball. Taking a risk, he started making something called a baseball cap which he hoped would be swept up in the baseball-crazed wave. Supplying hats for teams and their fans alike over the decades, Koch and his descendants would go on to impact the hat industry like no other.
![New Era Fairway Pack Yankees Polo](https://ca-times.brightspotcdn.com/dims4/default/4cdc968/2147483647/strip/true/crop/600x395+0+0/resize/1200x790!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F41%2F2f%2Fe311b847bb134b505a97ad051932%2Fla-sp-sn-us-open-2013-live-updates-20130616-005)
Justin Rose wins U.S. Open for first major; Phil Mickelson is 2nd
![New Era Fairway Pack Yankees Polo](http://bdgastore.com/cdn/shop/products/neweraFAIRWAYPACKDODGERSQUARTERZIPDODGERSSNE97164M_3_1200x1200.jpg?v=1679605629)
DODGERS FAIRWAY QUARTER ZIP DODGERS
![New Era Fairway Pack Yankees Polo](https://fanatics.frgimages.com/new-york-yankees/mens-new-era-pink-new-york-yankees-two-tone-color-pack-9fifty-snapback-hat_ss5_p-200018532+u-utru1yn8jd20vg4hmsb9+v-e6udpsgwmk0dteyjwvbj.jpg?_hv=2&w=600)
New York Yankees Gear, Yankees Jerseys, Store, NY Pro Shop
![New Era Fairway Pack Yankees Polo](https://i.ebayimg.com/images/g/uDcAAOSw4udg6K1G/s-l1200.jpg)
New York NY Yankees Polo Ralph Lauren 49FORTY New Era Big Pony
![New Era Fairway Pack Yankees Polo](https://bdgastore.com/cdn/shop/products/neweraFAIRWAYPACKYANKEESPOLOYANKEESSNE97123M_5_grande.jpg?v=1680212421)
FAIRWAY PACK YANKEES POLO YANKEES
![New Era Fairway Pack Yankees Polo](https://fanatics.frgimages.com/new-york-yankees/mens-new-era-pink-new-york-yankees-two-tone-color-pack-9fifty-snapback-hat_ss5_p-200018532+pv-3+u-utru1yn8jd20vg4hmsb9+v-ngpyqmurpdibsz6bg3bz.jpg?_hv=2&w=600)
New York Yankees Gear, Yankees Jerseys, Store, NY Pro Shop
![New Era Fairway Pack Yankees Polo](https://images.footballfanatics.com/new-york-yankees/mens-new-era-green-new-york-yankees-2022-st-patricks-day-low-profile-59fifty-fitted-hat_pi4418000_ff_4418242-6ef5467c280945efed5f_full.jpg?_hv=2&w=600)
New York Yankees Gear, Yankees Jerseys, NY Pro Shop, NY Apparel
![New Era Fairway Pack Yankees Polo](https://fanatics.frgimages.com/new-york-yankees/mens-new-era-khaki-new-york-yankees-a-frame-9forty-adjustable-hat_ss5_p-200140549+u-6t5mlqf1vo2ueq7hrvnw+v-vfgcmit2yrrkb0hugax2.jpg?_hv=2&w=340)
New York Yankees Gear, Yankees Merchandise, Yankees Apparel, Store
![New Era Fairway Pack Yankees Polo](https://bdgastore.com/cdn/shop/files/neweraFAIRWAYHEADCOVERNEWERAXMTEMGXMTEMGOS60333525_6.jpg?v=1683225955)
FAIRWAY HEADCOVER XMTEMG
![New Era Fairway Pack Yankees Polo](https://cdn.shoplightspeed.com/shops/615391/files/52127908/660x660x1/new-era-eight-one-x-new-era-twins-60th-season-5950.jpg)
New Era - Eight One
![New Era Fairway Pack Yankees Polo](https://i.pinimg.com/1200x/ab/55/85/ab5585a16767d317a48e6cdb9d7f0950.jpg)
THE DIABOLICAL RBM L/S TEE Mens tank tops, Men design, Tees
![New Era Fairway Pack Yankees Polo](http://www.newera.mx/cdn/shop/products/60337842_TEE_MLB_FAIRWAY_PACK_COLLECTION_NEYYAN_WHT_3QL_1200x1200.png?v=1683577806)
Playera Manga Corta New York Yankees MLB Fairaway – New Era Cap México
![New Era Fairway Pack Yankees Polo](https://bdgastore.com/cdn/shop/products/neweraFAIRWAYPACKYANKEESPOLOYANKEESSNE97123M_2.jpg?v=1680212409)
FAIRWAY PACK YANKEES POLO YANKEES
![New Era Fairway Pack Yankees Polo](http://www.neweracap.com/cdn/shop/products/60312006_59FIFTY_M5950CAMOE1_NEYYAN_OTC_3QR.png?v=1678202095)
New York Yankees Fairway 59FIFTY Fitted – New Era Cap