![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Journal/2022/07/25/pg-06-Patches/pg-06-Patches-Getty.ashx?mw=768)
A $17 million annual deal by the Red Sox stokes debate on the value of jersey patches in a market flooded with options
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://s3-rd-prod.chicagobusiness.com/s3fs-public/styles/1200x630/public/20220313_DubyaDesign_3x2_0.png)
New MLB deal brings sponsor patches to player uniforms for the first time
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Journal/2019/07/15/pg-06-MLB-ASG-Main-Getty.ashx)
Patches in progress for MLB
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Daily/2022/03/17/beauty-MLB-patches.ashx)
MLB teams shop for patch deals, but league insists program is incomplete
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Newsletters/SBJ-Marketing/2023/02/REDS.ashx)
SBJ Marketing: Reds, Astros latest with patch deals
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Newsletters/SBJ-Unpacks/2022/05/SamsungMay2022.ashx)
SBJ Marketing: WME Sports wins latest agency shootout for MLB club patch
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Newsletters/SBJ-Unpacks/2023/07/7-6-sbj-unpacks-mlb-asg.ashx)
SBJ Unpacks: T-Mobile plans tech-heavy welcome for MLB All-Star Game
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Newsletters/SBJ-Marketing/12/PBR-can.ashx?mw=408)
SBJ Marketing: MLB Gathering Intel On Ad Patches
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Daily/2022/04/20/Angels-Excel-Ohtani-GETTY.ashx?mw=408)
The Los Angeles Angels have tapped Excel Sports Management to sell their jersey patch
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Daily/2023/09/15/Olivia-DAILY-September-15/Brewers-Northwestern-Mutual-jersey-patch.ashx)
Milwaukee Brewers sign jersey patch deal with Northwestern Mutual
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Journal/2022/11/21/pg-08-Twins-new-uniforms.ashx?mw=768)
Brand refresh will boost Minnesota Twins' efforts at selling first jersey patch