Marketing Guns to Women - Sociological Images

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Guns & Social Identity

Do Money, Social Status Woes Fuel the U.S. Gun Culture? - Scientific American

Women emerge as forceful voice in defending firearm ownership

Social Marketing Example #2: Moms Demand Action, Gun Control PSA - Brogan & Partners

Preventing Gun Violence in America: What Works and What is Possible - Niskanen Center

Firearms and the Phallus: Using Guns to Reclaim Masculinity — COLUMBIA POLITICAL REVIEW

Women Are Nearly Half of New Gun Buyers, Study Finds - WSJ

Equal Opportunity Gun Ownership - Sociological Images

Subverting Feminism for Guns - The Feminist eZine