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SBJ Atlas: State Farm the most active brand during MLB season
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SBJ Unpacks: T-Mobile plans tech-heavy welcome for MLB All-Star Game
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SBJ Marketing: MLB sponsor pitches packaging player rights for first time
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Inside MLB's Approach to Fan Engagement and Social Media
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MLB's marketing plan focusing on stars like Shohei Ohtani, Fernando Tatis Jr.
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MLB expected to introduce advertising patches to uniforms within three years, report says
![SBJ Marketing: MLB Gathering Intel On Ad Patches](https://www.sportsbusinessjournal.com/-/media/Images/Newsletters/SBJ-Marketing/2023/02/REDS.ashx)
SBJ Marketing: Reds, Astros latest with patch deals
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MLB app updates: Inside the league's emphasis on fan personalization
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Patches in progress for Major League Baseball - Milwaukee Business Journal