New Era seeks to assert position as lifestyle brand
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New Era removes 'Local Market' team hats from store
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New Era blasted for 'Local Market' hats that aren't local at all
Snow College QB Evan Svoboda accepts offer to play for Wyoming Cowboys
New Era yanked 'Local Market' MLB hats after backlash. None were worse than the Giants, A's models.
New Era 'Local Market' hats removed from website after criticism – NBC Sports Bay Area & California
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