Columbus Crew rebrand flops after fans save club—again - Sports

Despite Fan Backlash, Columbus SC Undergoes Logo And Name Rebranding

Columbus SC brand change from Crew follows MLS's conformity trend - Sports Illustrated

Columbus Crew abandons Columbus SC rebrand after major fan backlash

Columbus Crew rebrands to Columbus SC, upsetting fan base

Why Columbus has angered fans after dropping 'Crew' from its name - ESPN

My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew

Columbus Crew: Soccer supporter culture explained

My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew

Why Columbus Crew front office believes name, logo needed to change