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Braves Take Baseball (and Their Entire Stadium) to the Metaverse - Boardroom
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Atlanta Braves launching Digital Truist Park in the metaverse
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Marketing in the Metaverse: Conceptual understanding, framework, and research agenda - ScienceDirect
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Atlanta Braves to debut Truist Park metaverse destination in April - Atlanta Business Chronicle
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Braves to enter 'metaverse'
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Braves join “metaverse” craze with digital Truist Park - Battery Power
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From music to fashion: What industries are entering the metaverse?
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From music to fashion: What industries are entering the metaverse?
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Quick Hits from the 2022 MIT Sloan Sports Analytics Conference, by Small Planet
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Welcome to the Metaverse – And the Virtual Pitfalls that Await
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From music to fashion: What industries are entering the metaverse?
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Braves join “metaverse” craze with digital Truist Park - Battery Power
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Episode 84: Greg Mize on the Atlanta Braves Using Social Media for Marketing and Fan Development (remastered, revisited)