Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

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Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports

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Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports

TIL in 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign their 20-year longstanding logo, costing an estimated $100M. The amount of public backlash was so great

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