Former John Hancock CEO David D'Alessandro says the actual return on marketing efforts matters more, not deal costs

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[D'Alessandro, David F., Owens, Michele] on . *FREE* shipping on qualifying offers. Brand Warfare: 10 Rules for Building the Killer

Brand Warfare: 10 Rules for Building the Killer Brand

After nearly 40 years, John Hancock to step back from sponsorship of Boston Marathon - The Boston Globe

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