White Sox 1990 rebrand instilled a sense of pride in fans

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Who Came Up With The Iconic White Sox Look?

Rebranding the Chicago White Sox, Vol. 5 - South Side Sox

Behind the New Look Signage at the White Sox Ball ParkER2 Image Group

25 years ago, White Sox rolled out MLB's first throwback uniforms

Behind the New Look Signage at the White Sox Ball ParkER2 Image Group

Latino White Sox fans feel embraced by the team

1,067 Chicago White Sox 1990 Photos & High Res Pictures - Getty Images

Latino White Sox fans feel embraced by the team

White Sox 1990 rebrand instilled a sense of pride in fans